PPC or pay per click is suitable when you want immediate results. It brings targeted traffic to your website. PPC fulfills true meaning of SEM (search engine marketing). SEO or organic search is time consuming process and it gets changed frequently due to rapid improvements in search engines’ algorithm. Whereas PPC campaigns are more consistent and can easily be run under the budget as compare to SEO.
About 80% of your customers are searching you online. PPC produces instant results and brings your website in front of your customers. PPC is preferable because: