Whenever you visit any ecommerce website, you may have seen statement “Add to Cart”. There is a complete software working at the back of this “Add to Cart”. Today we will talk about what is this ecommerce shopping cart software and why it is so important for ecommerce businesses.
Shopping cart software is the core of ecommerce website. Basically it is a software application that runs on the web server and enables customers to search products from catalogue, place orders and make secure payments.
Where there is ecommerce, there is a shopping cart software system. It is very important for an ecommerce business to have a shopping cart system to provide the users with a convenient and exciting online shopping experience. Most of the times, it is considered merely a payment gateway system. In fact it is a lot more than that. It helps ecommerce businesses to expand market share, enhance revenues and ensure global reach. With shopping cart software, you can operate your business without geographical limitations.
Shopping carts are of different types, developed in different programming languages. Some allows customization while other doesn’t. There are many vendors offering various types of shopping carts. Selecting shopping cart software for your website is a critical decision. You need to match your exact requirements with the features offered by the shopping cart software. It is good to conduct a little research before finalizing shopping cart software for your website as it will play a crucial role in the success of the business.
Although having a shopping cart system costs you something, but the returns it promises are lot more than your investment. The benefits of shopping cart system provide true value for your invested money. Some of the benefits of shopping cart software are:
Shopping cart software ensures fast credit card transaction speed both for customers and business owners. It rapidly processes credit card transaction and transfer funds from customers account to the business owner accounts without any delay. With shopping cart software, customers have peace of mind that money is transferred and business owners have satisfaction that money is received.
24/7 Customer Support:
Shopping cart software ensures 24/7 continuous customer support service. The system is supported by thousands of representatives who are ready 24/7 to entertain customer’s questions and complaints. Shopping cart software enables ecommerce businesses to build excellent customer service environment and create desired brand image.
A well designed and aesthetically pleasing website plays a crucial role in a successful ecommerce business. Shopping cart software provides you with a set of pre designed templates. It does not require you to know html or any other language. With the help of a simple wizard, you can design a website in few minutes.
Shopping cart software provides a complete solution for inventory management and order tracking. It keeps complete record of shipped orders and pending orders. It gives businesses to control shipments and ensure that the orders are delivered at the expected time without any delay. Moreover, it also includes functions to calculate shipping costs and tax deductions.
Reports and Analysis:
The shopping cart software also acts as an excellent analysis tool. It allows businesses to critically analyze business performance and take measures to improve performance. It enables business owners to generate monthly, quarterly, yearly and even biannual reports. With these analytics, businesses can judge the effectiveness of business strategy and make revisions if necessary.
Statistics shows that one of the major deterrents that impede ecommerce growth in Malaysia is security concerns. Customers do not feel comfortable sharing their information and carry out financial transactions unless they are sure about website security and transaction security. The shopping cart software provides excellent data security and a safe & secure payment gateway system where consumers can share their confidential information and carry out financial transactions without any security concern. It supports all kinds of financial transactions such as credit card, master card, and PayPal etc. With advanced security technologies, shopping cart software processes payment transactions 24/7.
Shopping cart software allows easy business management. It allows ecommerce business to truly avail the benefits of internet technologies and develop a strong brand. If you are planning to set up an ecommerce business, your prime focus should be selection of a shopping cart software that truly matches your business requirements.