Every second day or every week you write a blog post or article and expect a good response. But every time it goes unattended. This does not mean that you are not creating good content. Your content might be good, even great but to stand out from the crowd, it has to be AMAZING.
The question is how do you measure the response? How can we decide if the given content is amazing or not?
Simply put, content that gets a lot of clicks and most importantly SHARES is one about which we can say that it is good and has generated a desired response.
My definition of good content is:
Good content is in itself a great marketing tool. When it gets shared, it automatically reaches to your target market and serves the purpose which it is supposed to serve. Good content is also a pre-requisite for Search Engine Optimization (SEO). It serves to increase visibility of your website before your target audience.
Then, how to write shareable content?
How to make sure that the content you are writing will get shared?
For a content to be shareable, it must have three qualities:
Content having above mentioned qualities is most likely to get shared and convert.
Following are 7 most important things that you should consider while creating content.
Amazing Content is Original
It is okay to look for topics on internet. It is also okay to get ideas from what other has written on the same topic. But what you have to do is to make your content unique. It should be different from others in one way or other. It should have its own uniqueness in terms of content. You can add visuals, infographics or videos to make it more appealing. Whatever you do so, do not copy. Write in your own unique way and fill it with interactive content to make it more inspiring and more engaging.
Amazing Content has Killer Headlines
You may know that a Headline is the foremost point of interaction with your users that compels readers to read the content. It must be highly attention grabbing. It should be packed with curiosity so that users feel urge to know more about it.
Remember, readers are more likely to scan the content instead of reading it word by word. So your headline, subheading, starting sentence, and ending sentences should be informative and convincing ones.
Following types of headlines are found to be most effective in terms of both SEO Malaysia and Content sharing ratio:
Amazing Content is Credible
Credibility is one of the most important conditions for content to be amazing. Whatever you write in your article or blog post, it should be backed up with actual data and statistics. Not only this, also give a link back to the source from where you have cited that information so that users may check back for more information if they want to.
Content with actual data and empirical evidence enhances the user’s trust and urge them to share the accurate content. With enhanced trust, users will keep coming back to your blog for more credible information.
For example if you are writing that “Worldwide, there are over 1.59 billion monthly active Facebook users (MAUs) which is a 14 percent increase year over year”, then you must also mention its source i.e. https://zephoria.com/top-15-valuable-facebook-statistics/.
In short, whatever you write should have credibility. Don’t shoot arrows in air or write blunt figures. Write properly sourced and credible information. This is the only way you can win user trust.
Amazing Content Speaks Visually
This is amazingly true that “A picture is worth a thousand words.”
So wherever possible incorporate visual elements within your blog post. It can be a relevant picture, graphic, infographic , video or simple text in a form of graphic.
Infographics is one of the most popular forms of visual elements that can produce maximum impact. According to few statistics from http://blog.hubspot.com/marketing/visual-content-marketing-strategy
In short, whenever you want to speak louder, speak it with pictures, graphics or illustrations
Amazing Content is Easy to Scan
Remember, nobody is going to read your blog post word by word. Readers just scan the article. So make sure to format your article in a way to give maximum information even when it is scanned only. So when you are crafting a blog post, try to
So for great content, do your research, find great topics and make it amazing by following the above mentioned tactics. This will not only create shareable content but also SEO Malaysia friendly content.